So we probably have a pretty decent grasp on what SEO is. Why it's important, and hopefully some semblance of how to achieve it. But did you know that Social Media can also be an important part of SEO. I for one didn't until this past week.
It makes perfect sense. We want to be able to have back links to us from trustworthy, reliable sources. Hello Facebook, Instagram, Pinterest, Twitter, and everyone else. These are all trustworthy, well-known, reliable sites. So it is easy to see how they help out with SEO.
However, here is the tricky part. Which one should you use for your company? Well in all honesty it depends on lots of different things. An example is when I made a random company last semester based on information regarding travel to Disney World. I had 2 different Social Media marketing strategies happening simultaneously. One of them was on Facebook, and the other was on Twitter. My Facebook marketing worked really well, I quickly gained followers and had friends sharing posts etc. However, my Twitter account was a total dud. As you can see, which platform you choose should be important to you.
If you have a company that is selling product I would recommend something like Instagram so you can show off what you are selling. If you are providing a service maybe something like Twitter or Facebook where you can really talk it up. Each platform has it's own weaknesses and strengths. It is our job as we strive for SEO to pick the right one for our circumstances and then run with it. Though I would recommend doing some research first to find out where your target audience hangs out, and where your competition is looking for new customers. This is more than likely where you will want to go to as well.
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