Saturday, March 9, 2019

Relevance and Quality Score

Did you know that GoogleAds has an ability to tell you how your ad is actually performing?  Honestly, I had no idea there was such a thing.  However, this week that is what we discussed and learned about.

Google has an algorithm that uses "Power of the Crowd" to estimate how successful or unsuccessful your ad is.  This is vital information for the advertiser because it tells us what is or isn't working.  When we are given this vital information we are able to make changes to hopefully develop a more successful ad.

The Quality Score is a score ranging from 1-10.  1-2 is an awful score and tells you that you need to shape up and definitely change something.  It is also costing you significantly more for your Price Per Click.  Up to 400% more.  A score 3-4 is still poor and means your ads aren't showing very often, and when they do you are paying more than the average cost.  This again means that you need to stop and think about what is going on with your ad and how to adjust it. 5-8 is a good score and means you are on target for the most part, there is still room for improvement but you are definitely doing okay.  When/if you reach 9-10 this is the A++ of Quality Score and you shouldn't change a thing.

As you can see with that brief overview of Quality Score.  It gives you a ton of quick and easy information and data to use to tweak and adjust to make your ad the best it can possibly be.

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