Google Ads

This week we began studying about google ads.  Specifically we were learning about how to write a good solid Google ad that would result in a higher rate of conversion.

In my opinion one of the most important things we need to think about when creating a new ad is keeping it simple.  Simple doesn't mean that it won't work, rather it is straight forward and shows the consumer what we have, and why they want it.

When we are keeping it simple there are a few things that we need to keep in mind.  We need to make sure that it is clear what we are offering.  For example if we are showing something on sale we need to make sure that our landing page offers that item immediately.  The consumer that clicked on the ad should not have to search for what we were advertising.   We also need to make sure there is a call to action.  We shouldn't just say we having something for sale.  We want them to take the action of coming to our site and for all intended purposes purchasing one of our products.

I believe that as we keep things simplified and focused it will help us run a successful ad campaign.  It helps draw people to us that are interested in our product, and it helps keep things brief and to the point.  Too often we have a tendency to over complicate an idea rather than just giving it breath and letting it breathe.

So in the words of the ARMY make sure you are KISSing your ad.  KEEP. IT. SIMPLE. STUPID.