More on SEO

So the main point we studied this week was SEO, Search Engine Optimization.  In short this is a complex calculation that web engines such as Google or Bing use to decide where you are going to rank, and how often your ad will display to potential consumers.
         As you can tell this is pretty important if you plan on being successful, and want something more out of your enterprise than a money sucking black hole. 
Some of the things we learned about are pretty simple and common sense.  This includes having your keywords show up in your body copy.  Being an overall reliable website aka not crashing all the time or having links to dangerous sites.  Having a strong title etc.
         There are however, plenty of nuances to all of this.  Some things you may not think about is what the title of your pages are within the HTML code.  Unless, you hand coded your site you may not be aware of what the title is or how to change it to optimize your place in the world of Search Engines.  Certainly, something worth investigating and finding out.  This also applies to alt names for your photographs you may have on your site.  Who knew that knowing a little about HTML could pay out dividends in the world of business.
          As you can see there is a lot that goes into this, and some of it may be hit or miss.  As most things with running your enterprise there is a touch of trial and error to the mix.  The most important thing though is not be afraid to try.  And as Thomas Edison famously said "I did not fail, I simply learned 999 ways  how not to make a light bulb." 
        So hang in there and keep pushing forward, all the effort will pay off in some measure.  Whether it's learning how not to do something, or learning how to make your company soar.