This week we are winding down the semester and focusing on some broader aspects of running an online business and some of the things that can significantly help you and some of the things that might actually hinder you in the process.
One thing we focused on were Back Links. These are links that navigate the consumer to your site. These can be from Social Media applications, blogs, etc. However, at the end of the day the thing we need to remember with them is how vital they can be for our growth and prosperity if we choose to chase the dream of having our own online business.
Back Links, specifically from reputable websites, help boost your SEO which will inevitably help funnel people to your site. And as we know the more people that come to your site the more likely you are to get a sell. Sometimes it is about getting that just right guest, other times it is simply a matter of numbers. I like to compare waiting for a sell to knocking on doors if you have ever been a missionary. You will get 100s if not 1000s of doors shut in your face for every 1 door that is opened to you. It sometimes is a downer but we just have to keep pushing forward.
Something else that we studied this week in order to help our businesses is the power behind Google Analytics. Google Analytics is a great little app that you can put into the code of your site that will collect all kinds of information regarding visitors to your site. They can pick up everything from gender to location to web server and more. It's crazy what kind of information it will gain for your benefit.
I think the biggest thing about Google Analytics is to remember to use it for you own good and for the purposes of redirecting your marketing. An example if you notice that more men are visiting your site, but more women are purchasing... Then it is probably time to try to make your marketing a little more woman friendly to help bring in more women to view your site.
Though it felt like a fast quick week, we learned a TON of useful information. I hope it helps you as well.
